Korean Recipe Blog
Website redesign to improve recipe discoverability, search filtering and responsiveness across devices.
Korean Recipe Blog
Website redesign to improve recipe discoverability, search filtering and responsiveness across devices.
Contributions
UI/UX Strategy
Updated UI
Responsive UI
Project Type
Personal Design Project
Overview
I spent two wonderful years living in Korea, enjoying Korean food to my heart’s content. When I moved back home, I found myself in serious Korean food withdrawal. With no Korean restaurants in my hometown, my only option was to search for recipes and learn to cook the dishes I loved. That’s how I discovered My Korean Kitchen, which quickly became my favourite recipe blog. While the recipes were delicious and easy to follow, I saw opportunities to improve the overall website experience.
This project involved redesigning My Korean Kitchen to create a smoother, more intuitive browsing and cooking experience. The main goals were to improve the recipe search functionality, prioritise access to the actual recipes, and ensure the blog worked seamlessly and maintained a clean aesthetic across devices.
*Images and recipes used from My Korean Kitchen
Challenges
1. Confusing Recipe Filter
- The original filter system was a static, non-contextual filter where conflicting options remain selectable. This allowed users to select any combination of filters, often resulting in no recipes being found.
2. Recipes Buried at the Bottom
- Like many recipe blogs, the recipes were placed at the very end of the post, hidden behind long introductions and detailed explanations.
- Users looking for the recipe itself had to scroll extensively, creating frustration and wasted time.
Solutions
1. Streamlined Filter Experience
- Simplified filter logic to prevent “zero results” frustrations by changing the filter system to a faceted, dynamic filter preventing incompatible option selection.
2. Recipe-First Layout
- Placed the recipe at the top of each post, giving users immediate access to ingredients and steps.
- Supporting information (dish background, cooking tips, cultural context) was placed below for those who wanted to dive deeper.
Challenge: Confusing Recipe Filter
Solution: Streamlined Filter Experience
Challenge: Recipes Buried at the Bottom
Solution: Recipe-First Layout
